There is no doubt about growing Wordpress market.For the developer creating and selling Wordpress theme itself has become a profitable niche.
If you are thinking to make your career in the Wordpress market, especially developing and selling Wordpress premium theme, you must consider and work on some factors:
The most and first important thing to develop your Wordpress theme is to select a niche. Generally people often search for a theme related to the content and purpose of the site they will use it for.Your niche may be on some personal or corporate business,musicians,photographers,sports,software developers and even for any personal portfolio or any type of popular niche theme you think suitable to market. Selecting an ideal theme niche will help you
-to determine the market competition
-to target your audience in the market
-to set targeted keywords
-to set an efficient marketing approach
Attractive Theme Look:
As a developer among millions of premium WordPress themes on the market, you want yours to be on the top of the demand list as an unique theme.For this you have to give an extra effort to design your theme. You should not proceed if you don’t have a professional and unique concept of design.You should work more efficiently on the following things:
- Graphic Elements
You should keep in your mind that a major number of the customers buy themes which are modifiable according to their needs. So you should maintain flexibility in your theme. You can include various captivating images and graphic elements to your demo theme to make it visually attractive to the potential customers.
Responsiveness to every up to date gadget is very important now a days. You should give more time to build your theme capable of every sizes. You must have the idea of responsive designing. You can also use various responsive wordpress plug ins if you think necessary.
Maintain Basic Coding Standard:
When designing your theme you have to maintain the basic code standard of HTML, PHP and CSS as the other developer feel comfortable if they want to edit as per their necessity.Another important thing is, providing organized documentation of coding of the whole theme.A well organized,standard documentation will create an additional value to your theme and customers will be more encouraged to buy your theme.
Marketing your Theme:
While you have completed developing and reviewing your theme, you should begin thinking
- What will be the price of the theme?
- Where to sell the theme?
The most important thing for a developer after developing a theme is to set the price.The considering factor for pricing is:
- Type of the theme (business, portfolio, education, magazine, etc)
- Over-viewing price of such type of theme in different marketplaces.
- Multicolor facilities.
- Number of pages.
- Various features used in the theme.
There are many ways to sell a theme online like your own website, social networks, individual interest group, various marketplaces like odesk, freelancer, e-lance etc. If you market theme by your own web site you’ll get some benefit like
- Availing 100% profit
- Flexibility of price changes at any time
- Direct contact with customers
For your reference here I’ve provided a list of some popular websites which you may find helpful if you want to proceed your career with the emerging market of Wordpress theme / plugin development:
# Top 11 Marketplaces for Selling Wordpress Themes
1. Theme Forest
2. Mojo Themes
4. Studio Press
7. Themes Rain
8. Woo Themes
10. Flexi Themes
# Some Sites For Wordpress Plug In:
1. Code Canyon
2. WP Plugins
3. WP Mart
# Top 6 Popular Forums for Wordpress Theme:
1. WP Forum